Developing a New Membership OfferLondon Community Resource Network
The London Community Resource Network (LCRN) asked Mobilise to support them in evaluating their current and developing a new membership offer. They wanted the membership service and packages provided to be more financially sustainable, more in tune with the needs and desires of their members, and more competitive and progressive. Mobilise first established the role of LCRN’s membership within the organisation’s overall strategy. We undertook an extensive research exercise to establish a series of relevant comparator organisations, their membership offers, successes and challenges. We engaged with LCRN’s current supporters and members to build up a clear picture of what services were valued and where LCRN could improve. The outcome was a simplification of the current range of membership options and a clear rationale for charging as part of an overall income strategy.
Furthermore, Mobilise established an appetite and approach to a more active, member driven network that is being actively pursued now.